By reducing the LUFS index, Spotify is telling the music industry that there’s no use in trying to sound louder than everyone else. Everything that comes into the platform will sound and be on the same level. Even if something is mastered very loudly, the volume will be automatically reduced. Of course, this serves to standardize the streaming service as TV channels previously had done with their commercials, but apart from benefiting the service itself, Spotify will force the industry to work differently. The songs will have to draw attention to other aspects that go beyond the volume. The door to more dynamic sounds is wide open.