Guess who’s responsible for the biggest YouTube music video debut of 2017 so far.
Ed Sheeran? Nope.
Bruno Mars? Nope.
The winner is, in fact, a remix of ‘Despacito’ by Puerto Rican singer Luis Fonsi – featuring Justin Bieber (singing in Spanish) and rapper Daddy Yankee.
But here’s the thing: this ‘video’ isn’t a video at all – it’s an audio track, played over a static screen showing the record’s sleeve.
Released (via Louis Fonsi’s Vevo page) by Universal Music Latin and licensed to Republic Records, the remix was published on YouTube on Sunday (April 16th) and has already received over 38m views.
It generated 20m YouTube plays within its first 24 hours — beating the one-day 2017 debuts of Ed Sheeran’s ‘Shape of You’ and K-Pop band BTS with ‘Not Today’. [Read full article below]