FAKE HITS: Millions Of Streams vs. A True Fan Connection

In this article, David Emery explores the industry wide issue of “fake hits” tracks which, although they may amass a host of plays on platforms like SoundCloud, generate little to no appreciable revenue for artists or any label with which said artist may be associated.

“You can’t sell out shows based on big streaming numbers alone. These numbers represent attention and revenue, which is great, but the engagement is transitory, at least to the scale that the numbers would suggest. They’re the start of a fan’s journey with an artist rather then the end.”

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