‘Instagrammability’: Most important factor for millennials on choosing holiday destination
A recent study has revealed that two-fifths (40.1 per cent) of millennials choose a travel spot based on its Instagrammability.
Be it the colourful coast of Positano or the turquoise seas of the Maldives, it’s all about getting those precious likes, leading to more followers.
Of course, people have always wanted to travel to picturesque places, but there are certain views, resorts and infinity pools that are more likely to rack up the likes on everyone’s favourite picture-sharing platform.
The survey by home insurance company Schofields Insurance asked over 1,000 UK adults aged between 18 and 33 – AKA millennials – what was most important when choosing a holiday destination, and ‘how Instagrammable the holiday would be’ has been identified as the number one motivator.
The results show just how much focus today’s young adults are placing on how their lives appear online.