The question was simple: ‘How do you listen to your music?’ The answers were anything but.
So, how do teenagers really listen to music? What started as a simple question by a music research firm revealed an unbelievably complicated set of answers. In fact, most people between the ages of 13-17 exercise a myriad of options when it comes to accessing, discovering, and relaxing to music.
Most amazingly, that blend includes both old and new formats, with everything from AM/FM radio to podcasts.
But the most amazing part: most 13-17 year-olds prefer formats that didn’t even exist when they were born. But that doesn’t mean they’re necessarily opposed to age-old formats like broadcast radio.